Annabel’s work is driven by a passion for raw story-telling, packed with meaning and authentic visuals that make people feel and remember things. She depicts soulful and emotionally honest stories across commercials, branded films, social content campaigns and award-winning short documentaries.

Her work and love for adventure and travel has taken her across Australia and around the world often working in challenging environments and unique cultures. Her background in graphic design, branding, photography and all stages of video production gives her a multi-disciplinary skill set that makes for a true creative problem solver who understands the importance of collaboration and shared successes.

Annabel’s secret strength lies in connecting with a wide range of talent—from first-time camera subjects to well-known sports stars and celebrities—making everyone feel comfortable and confident. Her honest, humble and approachable demeanour on set quickly gives way to a clear vision and precise direction. Recent highlights include directing large scale creative campaign series for Freedom, MYOB and the latest Lego, Football Australia & Our Game Play Unstoppable Mentorship Program.

CLIENTS: SUPERCOACH, NEWS.COM.AU, DELICIOUS, FOOTBALL AUSTRALIA, MYOB, TELSTRA, MILWAUKEE, TASTE.COM.AU, TOURISM AUSTRALIA, QANTAS, NESPRESSO, PLAYSTATION, DIAGEO, HUGGIES, BLACKMORES, CHOCOLATE BOX TRAINING, DYSON, VOGUE