MYOB BRANDED CONTENT

Directed a range of branded content productions for MYOB, spanning product videos, customer testimonials and brand-led storytelling. Working across diverse industries and business types, the role involved translating complex products and services into engaging, accessible stories that connect with real customers. From shaping the creative approach and visual direction through to directing talent, managing on-set performance and capturing authentic customer experiences, each production was designed to balance brand consistency with genuine storytelling. The result is a versatile suite of video content that builds brand trust, demonstrates product value and showcases the real-world impact of MYOB's solutions for Australian businesses.

Production company: Visual Domain | Producer: Rachelle Furulo | Creative &‍ ‍Director: Annabel Barratt | Edited & Colour-graded by Indiga Christy | Filmed by a range of crew across Australia and New Zealand.