Norman Blinds & Shutters Australia | Integrated Video Production

Produced and directed an integrated video content ecosystem for Norman Blinds & Shutters Australia, spanning an ambassador-led brand film with Catriona Rowntree, a series of product videos, property and house tours, product-specific cutdowns and emotive lifestyle pieces.

Designed to maximise the value of a single production, the approach considered the entire marketing funnel from the outset. By understanding how each asset would function across different channels, audiences and stages of the customer journey, we were able to capture a versatile range of content within one cohesive shoot.

This director-led approach delivered greater production efficiencies, maximised the value of the shoot day and created a consistent library of video assets, from brand awareness and emotional storytelling through to product education, consideration and conversion. The result was a scalable content ecosystem that gave Norman Blinds & Shutters a versatile suite of video assets to support its ongoing marketing and digital strategy.

Production company: Visual Domain | Producer: Isabelle Beaupre | Creative &‍ ‍Director: Annabel Barratt | Director of Photography: Darren Wertheim | 1st AC & Second Camera Operator: Josh Hargrave | Edited & Colour-graded by Indiga Christy