A SEAT AT THEIR TABLE // FREEDOM
We produced a festive content series for Freedom’s Interior Decorator & SS24 Entertaining Stories, titled A Seat at Their Table. Filmed over four days in a beautifully styled barn home, the series featured three influencers from diverse backgrounds, each sharing their unique take on Christmas celebrations.
For each influencer, we captured a signature recipe, a cocktail recipe, and a table setting style — capturing their personal holiday traditions, styling inspiration, and entertaining ideas. The series celebrated the warmth and diversity of Australian Christmas gatherings, and was distributed across each Influencers channels and Freedoms channels including Instagram, Facebook, Pinterest, YouTube, and Freedom’s blog.
Production Company: Visual Domain | Producer: Zidd Aziz | Director & Field Producer: Annabel Barratt | Director of Photography: James Ward-Miller | 1st AC: Josh Hargrave | 2nd AC & Assist: Davide Stolehurst | Edit: Damon | Colour Grade: Kelly Webster | BTS Photos: Annabel Barratt
A SEAT AT THEIR TABLE:
HODA ALZUBAIDI
We captured Hoda Alzubaidi’s vibrant take on an Aussie summer Christmas, blending global flavors with fresh, colorful recipes and a stunning tablescape. The Great Australian Bake Off semi-finalist brought her signature style to this festive celebration. We optimised the content for Instagram, Pinterest, YouTube, and the Freedom Blog, showcasing two recipes and featured products in a way that was both inspiring and engaging.
A SEAT AT THEIR TABLE:
TOM WALTON
We captured award-winning chef Tom Walton as he showcased his coastal-inspired Christmas entertaining. Featuring fresh flavours and beautifully crafted hosting essentials, Tom’s setup embraced effortless, laid-back dining. We created content optimised for Instagram, Pinterest, and YouTube, with links to the Freedom Blog and recipe post, highlighting the Casual Dining range.
We captured Brooke Kelly’s unique approach to Christmas entertaining, blending her expertise as a clinical nutritionist with a fun, celebratory spirit. Content was optimised for Instagram, Pinterest, YouTube, and the Freedom Blog, showcasing the new range in an inspiring and engaging way.
A SEAT AT THEIR TABLE:
BROOKE KELLY
THE MODERN FARMHOUSE TOUR WITH KATHERINE KACZMAREK
We also filmed a house tour with Freedom’s Interior Decorator, Katherine Kaczmarek, showcasing the Modern Farmhouse style in a stunning Northern Sydney home. The video highlighted key products and design elements that defined the aesthetic, inspiring viewers with the design possibilities within the Freedom range while subtly connecting them to The Freedom Interior Decorating Service. We maximised the 4-day shoot in this beautiful Barn House space, creating opportunities, and every chance to capture a comprehensive multi-channel content suite, with numerous optimisations and content styles tailored for each platform.
