Australian Ocean King Prawns

A cinematic, documentary-style TVC for the family-owned Australian Ocean King Prawn Company, capturing the journey from ocean to plate and celebrating generations of fishing heritage. Shot in Hervey Bay, the ad follows the crew from sunrise trawling to the unloading, sorting, and packaging of freshly caught King prawns, highlighting the passion, people, and family values behind the brand. The narrative culminates in a shared backyard feast, with a final reveal of the new Woolworths partnership. Alongside the TVC, a full suite of social, web, and out-of-home assets — supported by premium stills photography — was produced to strengthen brand recognition, connect with consumers, and position the company as a market leader. Shot on Alexa 35.

Production Company: Visual Domain | Producer: Claudia Fitzgerald | Director: Annabel Barratt | Director of Photography: Darren Wertheim | 1st AC: Ashley Caldwell | Edit: Sabine Battel | Colour Grade: Kelly Webster | Photos: Annabel Barratt